20 Dec What China’s Ultra-Rich Are Buying in 2025: $10M–$400M
What China’s Ultra-Rich Are Buying in 2025: $10M–$400M Assets Dominating Global Luxury Markets
The New Era of Chinese Ultra-High-Net-Worth Spending
We are witnessing a documented shift in how China’s ultra-high-net-worth individuals (UHNWIs) allocate capital in 2025, based on aggregated findings from global real estate brokerages, wealth advisory firms, yacht brokers, aircraft manufacturers, and publicly released luxury market research.
At EverythingLuxury.com, our editorial analysis relies exclusively on publicly available market data, manufacturer specifications, brokerage reports, auction results, and industry disclosures. What China’s Ultra-Rich Are Buying in 2025: $10M–$400M categories, spanning ultra-prime real estate, custom mega yachts, private aviation, high-complication watches, and longevity-driven wellness investments.
$50M–$400M Trophy Real Estate: Global Safe-Haven Assets
Ultra-prime real estate continues to serve as a cornerstone of UHNW portfolios, as consistently documented by Savills, Knight Frank, JLL, and Sotheby’s International Realty. These assets are valued for jurisdictional stability, long-term capital preservation, scarcity, and global status recognition.
Notable destinations attracting sustained UHNW interest include residences at Central Park Tower in New York, legacy estates located on The Peak in Hong Kong. Historic super-prime homes throughout Mayfair, London, ultra-luxury waterfront villas on Palm Jumeirah, and tightly held penthouses across Monaco’s waterfront districts.
$80M–$300M Megayachts: Custom-Built Privacy at Sea
Shipyard order books and brokerage disclosures confirm continued UHNW demand for 80–120+ meter custom megayachts, with pricing typically ranging from $80 million to well over $300 million depending on specifications.
Builders most closely associated with this segment include Lürssen for vessels exceeding 100 meters, Feadship for fully bespoke construction, Oceanco for owner-led engineering projects, Benetti for large-scale custom yachts, and Sanlorenzo for contemporary design-focused builds.
Public shipyard specifications confirm that these yachts frequently include helipads, spa facilities, cinemas, gyms, and advanced onboard security systems.
$40M–$120M Private Jets: Global Mobility Without Compromise
Aircraft manufacturer disclosures and delivery schedules indicate sustained UHNW demand for ultra-long-range private jets capable of nonstop intercontinental travel.
Leading aircraft platforms in this category include the Gulfstream G800, the Bombardier Global 8000, and the Dassault Falcon 10X. Completion, maintenance, and global fleet management services are commonly handled by firms such as Jet Aviation and Lufthansa Technik.
$5M–$50M Watch Collections: Portable Luxury Assets
Public auction results and brand disclosures confirm that high-complication mechanical watches remain a globally liquid luxury asset class. Individual timepieces regularly transact in the seven-figure range, while curated collections can exceed $50 million in aggregate value.
Brands most frequently represented in UHNW collections include Patek Philippe Grand Complications. The Audemars Piguet Royal Oak Concept line, Richard Mille RM models, and one-of-one creations from Vacheron Constantin Les Cabinotiers.
Verified secondary-market pricing data is publicly available through Christie’s Watches and Sotheby’s Watches.
Longevity & Wellness: A Rapidly Expanding UHNW Category
Published investment data and medical tourism reports confirm accelerated UHNW interest in longevity-focused wellness platforms and branded residential health environments.
Leading operators attracting international UHNW clientele include Switzerland’s Clinique La Prairie, the integrated medical programs at SHA Wellness Clinic. The branded wellness residences developed by Aman and evidence-based longevity retreats operated by Lanserhof.
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